We start gathering your data from the moment that you add one of your profiles to Iconosquare. All the likes and comments on your past media will be completely accurate, as these are pulled directly from your Instagram profile itself, but the data for Follower Growth and Engagement Rate will be estimated as we can't make API calls for your follower growth when you don't have an active plan.
When you verify your Instagram Business Profile for Instagram Insights on Iconosquare, we can usually pull your Reach & Impressions data from the day you converted your profile to a Business Profile on Instagram!
NOTE: We don't track your data when you don't have an active plan. If you have a 14-day free trial and then subscribe to a paid plan after 2 months, the engagement rate & follower growth data will be estimated for the interim period.
Data may also incorrect for any period that your account is logged out from Instagram. For more information on this, see here.