We start gathering your data from the moment that you add one of your profiles to Iconosquare. All the likes and comments on your past media will be completely accurate, as these are pulled directly from your Instagram profile itself, but the data for Follower Growth and Engagement Rate will be estimated as we can't make API calls for your follower growth when you don't have an active plan. (This means that other charts based on Engagement Rate will also be estimated when showing a date range before the creation of your Iconosquare account. This includes Best Time to Post and Hashtag Performance.)
When you verify your Instagram Business Profile for Instagram Insights on Iconosquare, we can usually pull your Reach & Impressions data from up to three months before this date.
Stories data begins from the day you verify your Instagram Business profile on Iconosquare, as Stories are only held in the Instagram API for 24 hours, meaning we do not have access to your historic Stories.
NOTE: We don't track your data when you don't have an active plan. If you have a 14-day free trial and then subscribe to a paid plan after 2 months, the engagement rate & follower growth data will be estimated for the interim period.
Data may also incorrect for any period that your account is logged out from Instagram. For more information on this, see here.