In order for you to add a competitor in the Competitors section, they must be a Business Profile! (For more information about why, see here.)
Click on Analytics on your left side menu
- Click on the Competitors section
- Click on "Add a competitor"
- Click on the blue "+" button in the Competitors sub-section
- Enter your competitor's Instagram @handle (it must be the exact @handle)
- Click on "Add competitor"
Please note it takes approximately up to 24 hours to provide the first set of results.