NB: As of the 25th September 2018, all new Instagram profiles added to Iconosquare must be Business Profiles. This includes free trials and adding new profiles to your paid plan. Further to this, as of the 23rd October, use of Iconosquare will be entirely restricted to Business Profiles. So if you have a personal account that you'd like to convert to a Business Profile so that you can add it to Iconosquare, you can learn how to do that here!
Have you got an Instagram Business Profile but haven't verified on Iconosquare yet? You need to do so to unlock so many of our great features!
(Note: Reach, Profile Activity, Stories & Competitor tracking are only available on the PRO plan and above)
A1. Learn more about your community
Age & Gender demographic breakdowns, your followers' location and languages are all available through the Community section when you verify for Insights.
2. Brand new KPIs in the Reach & Profile Activity tabs
You'll learn more about the performance of your posts and your profile with tonnes of new information on Reach, Impressions, Profile Views, Website Clicks and more.
3. Stories analytics
Stories analytics are only available through the API for Instagram Business Profiles, so to find out the Reach, Impressions, Completion & Exit Rates, and number of Taps Forward & Back for your Stories you'll need to verify for Insights.
NB. Stories analytics, and the ability to export them, are available on the PRO, ELITE, MASTER, ADVANCED, ENTERPRISE and AGENCY plans, but the new Stories tab which provides more advanced analytics is only available on PRO, ADVANCED and AGENCY.
4. You'll have access to our auto-posting feature
Only Instagram Business Profiles can benefit from our auto-posting feature, which allows you to schedule single image media as normal through our Scheduler and choose whether you would like them to be automatically posted to Instagram - no more notifications for your single image posts! Learn more about auto-posting here.
5. Competitor tracking on Iconosquare is now only available for Business Profiles
As of 19th April 2018, our Competitors feature is only available for Business Profiles tracking other Business Profiles. This is due to Instagram's API changes. So to keep an eye on the competition, you'll need to go business!
6. You'll be able to track your Tags/Mentions on the ADVANCED plan
Due to Instagram's recent API changes, our new Tags & Mentions feed is available only to Instagram Business Profiles. So if you're an ADVANCED user who wants to continue tracking the conversation about your brand, converting is essential!
Now that you know everything to stand to gain simply by verifying your profile on Iconosquare, here's how to do it: