Likes & Comments
When you 'boost' a post from your Instagram feed and receive additional likes and comments on this post during the boosted period, these likes and comments are not added to your analytics on Iconosquare. Neither do we get likes & comments on separately created Ads that don't show up on your Instagram profile. You can only see your organic likes & comments on Iconosquare. [Updated on 5th December 2018 to reflect changes to boosted likes & comments on Iconosquare.]
Reach & Impressions
As of 24th April 2018, Instagram is now sending us your Paid Reach & Impressions through the API! Global Reach & Impressions data as of today will include both Paid & Organic Reach. This means that Paid Reach & Impressions will be added to the global KPIs on the Reach page and to the Reach & Impressions History charts, but not yet to your individual post-by-post data. 'Paid' Reach & Impressions in this case refers to the Reach & Impressions of both boosted posts and Ads.
Soon we'll be able to split these up into two individual metrics, organic & paid, to give you even more insight into how well your Instagram marketing strategy is working!